Archive for May, 2011
Fast Food Advertising to Children
<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>
Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice our children to want their product. The most obvious media venue is television advertisement. The marketing gurus know how to get into childrens heads and how to get their most wanted response. They know that children can and do influence their parents when it comes to food purchases.
Tags: cocoa krispies, fast food restaurants, food advertising, food purchases, marketing gurus, nickelodeon channel, t d waterhouse, target audience, television advertisement, wanted responseRelated posts