Raymond Kroc understood that marketing his personalized franchise, McDonald’s From milk-shake machines to burgers, fires and a larger than life vision, Raymond Kroc created the greatest franchise in history McDonald’s. Through his vision, Ray revolutionized America’s restaurant industry, establishing a sub-industry, fast food. In 1954, fifty-two-year-old Ray Kroc, a milk shake machine salesman, saw a hamburger stand in California and envisioned a massive operation that changed the way America and then the rest of the world ate out.

Six years later, in 1960, the McDonald’s brand was synonymous with American fast food, with each franchise being a well-oiled replica of the next operation. With more than 200 outlets, fires, burgers and milk shakes purchased in Brooklyn, New York were the same as ones bought in Mobile, Alabama. Today, McDonald’s is one of America’s greatest and well-known exports. China, Russia and most other counties host franchises and the brand isn’t declining especially with a family of over 2400 OwnerOperators passionate about satisfying their customers, growing their businesses, making money and having fun in the process. Purchasing a franchise when done correctly is could be an excellent deal for you and your family. Keep in mind that marketing and location are key to making it a successful venture.

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